Ease, Squeeze, Relax and Repeat. The simple and effective mantra which became the soundtrack for this social first campaign.
The production team consisted of over 70% females and 40% BIPOC individuals, ensuring representation behind the lens.
- Awarded "Most Diverse Production" by The Creative Circle Awards.
- Localised for 3x territories and delivered over 80x assets for social and digital.
Creative: Elvie In-house Team
Production Company: Untold Fable
Director: Emily Anderson
Producer: Geraldine Cabanero
Photographer: Holly Wren
BTS/UGC: Annie Kruntcheva
Post Production:
Editor: Natalie Meziani
Animator: Berenice Goldman
Compositor: Patryck Enerlich
Colourist: Samantha Day
