‘Made for Real Growth’ celebrates the joyous messiness of parenting and growing up.
The “Perfect” Script; a series of social films features real kids from the Flintstones' creator network attempting to read the so-called “perfect” script.
Rolling out across digital and social, ecom, retail, and CRM, Flintstones™Vitamins also went live with a new visual look featuring stills that capture the beautiful chaos of parenting.











Agency: AnalogFolk
Production Company: Untold Fable
Director: Matthew Pollock
Photographer: Vanessa Rees (V.K.Rees)
Producer: Geraldine Cabanero
Producer (US): Anna Janowsky
Post Production:
Senior Editor: Simon Rodgers
Designer: Darren Custance-Jones, Billy Dupée
Motion Designer: Michael Clarke
Colourist: James Gilmore